OFFICIALLY LICENSED NFL AND NBA APPAREL

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Love the Game
Ultra Game

Official NBA & NFL Licensed Apparel — Since 2008

Who
We Are

Ultra Game is a leading apparel marketer, manufacturer, and multi-tier distributor founded by Lawrence Jemal — built on Integrity, Customer Focus, Excellence, and Respect.

  • Ultra Game is a leading apparel marketer, manufacturer, and multi-tier distributor founded by Lawrence Jemal. Built on the core values of Integrity, Customer Focus, Excellence, and Respect, our mission is to create trend-driven apparel that blends sports culture with everyday fashion for men, women, and kids.

  • Ultra Game has earned a reputation for innovation and creativity in the fashion industry. We scout global trends and translate them into unique styles for our customers and retail partners. Our success is built on great design, product differentiation, and speed to market, which allow us to stay at the forefront of the industry.

  • For over 16 years, Ultra Game has been a licensed partner of the NBA and NFL, offering a wide range of sportswear including athleisure and fan apparel. Our collections allow customers to represent their favorite teams with apparel that combines authentic designs, comfort, and modern style.

  • At Ultra Game, we believe in building lasting partnerships with our retail accounts. Each of our retail programs is designed for success, with key executives directly involved in the process. Our team also ensures that our products are presented in the best possible way through in-store fixtures, point-of-sale displays, and dedicated merchandising support.

  • Maintaining the integrity of our licenses is paramount to Ultra Game's success. Our experienced design team brings creativity and innovation to every project while adhering to the specific merchandising requirements of our licensors. With quick production turnarounds, we excel at responding to market trends. We proudly source from socially compliant partners worldwide, ensuring the highest quality at attainable price points.

Ultra Game
NBA & NFLULTRA GAME

Ultra Game
NBA & NFL

For over 16 years, Ultra Game has been a licensed partner of the NBA and NFL, offering a wide range of sportswear including athleisure and fan apparel.

Our collections allow customers to represent their favorite teams with apparel that combines authentic designs, comfort, and modern style for men, women, and kids.

16+ Years Licensed
NBA Official Partner
NFL Official Partner
Headquarters

New York City

Our corporate headquarters and showrooms are located in the heart of New York City, where fashion, innovation, and passion come together to bring you the best in trend-driven apparel.

I
Integrity

Maintaining the highest standards in our brand, partnerships, and every stitch of our product.

C
Customer Focus

Building lasting retail partnerships with key executives directly involved in every program.

E
Excellence

Great design, product differentiation, and speed to market across every category we touch.

R
Respect

Sourcing from socially compliant partners worldwide, ensuring quality at attainable price points.