OFFICIALLY LICENSED NFL AND NBA APPAREL

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Ultra Game

Official NBA & NFL Licensed Apparel — Since 2008

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Who
We Are

Welcome to Icer Brands — a leading apparel marketer, manufacturer, and multi-tier distributor founded by Lawrence Jemal, driven by Integrity, Customer Focus, Excellence, and Respect.

  • Welcome to Icer Brands, a leading apparel marketer, manufacturer, and multi-tier distributor founded by Lawrence Jemal. At ICER, we are driven by our core values: Integrity, Customer Focus, Excellence, and Respect. These values guide us as we create trend-driven fashion for young men, women, and kids, always maintaining the integrity of our brands and partnerships.
  • Under the leadership of Norman Jemal and Daron Jacob, ICER has earned a reputation for innovation and creativity in the fashion industry. We scout global trends and translate them into unique styles for our retail partners. Our success is built on great design, product differentiation, and speed to market, which allow us to stay at the forefront of the industry.
  • ICER Brands is active across a variety of consumer markets, offering thoughtfully designed apparel for men, women, and children. From our own in-house labels to collaborations with top domestic and global retailers, we excel in all product categories, including sportswear, activewear, loungewear, and sleepwear. Our product expertise is wide-ranging, but our core strength lies in men's apparel, complemented by strong offerings in women's fashion and children's clothing.
  • At ICER, we believe in building lasting partnerships with our retail accounts. Each of our retail programs is designed for success, with key executives directly involved in the process. Our team also ensures that our products are presented in the best possible way through in-store fixtures, point-of-sale displays, and dedicated merchandising support.
  • Maintaining the integrity of our licenses is paramount to ICER’s success. Our experienced design team brings creativity and innovation to every project while adhering to the specific merchandising requirements of our licensors. With quick production turnarounds in LA, Brooklyn, and internationally, we excel at responding to market trends. We proudly source from socially compliant partners worldwide, ensuring the highest quality at attainable price points.
Ultra Game NBA & NFL apparel lookbook

Ultra Game
NBA & NFL

A licensed partner of the NBA and NFL for 16+ years, Ultra Game offers a wide range of sportswear for men, youth, and ladies — including athleisure and fan apparel.

Our skilled in-house designers collaborate to craft fresh, innovative designs featuring modern graphics, textures, and silhouettes. We design for fans that want to represent their team both on and off the stadium.

16+ Years Licensed
NBA Official Partner
NFL Official Partner
Headquarters

New York City

Our corporate headquarters and showrooms are located in the heart of New York City, where fashion, innovation, and passion come together to bring you the best in trend-driven apparel.

I
Integrity

Maintaining the highest standards in our brands, partnerships, and every stitch of our product.

C
Customer Focus

Building lasting retail partnerships with key executives directly involved in every program.

E
Excellence

Great design, product differentiation, and speed to market across every category we touch.

R
Respect

Sourcing from socially compliant partners worldwide, ensuring quality at attainable price points.