Welcome to Icer Brands, a leading apparel marketer, manufacturer, and multi-tier distributor founded by Lawrence Jemal. At ICER, we are driven by our core values: Integrity, Customer Focus, Excellence, and Respect. These values guide us as we create trend-driven fashion for young men, women, and kids, always maintaining the integrity of our brands and partnerships.

Under the leadership of Norman Jemal and Daron Jacob, ICER has earned a reputation for innovation and creativity in the fashion industry. We scout global trends and translate them into unique styles for our retail partners. Our success is built on great design, product differentiation, and speed to market, which allow us to stay at the forefront of the industry.

ICER Brands is active across a variety of consumer markets, offering thoughtfully designed apparel for men, women, and children. From our own in-house labels to collaborations with top domestic and global retailers, we excel in all product categories, including sportswear, activewear, loungewear, and sleepwear. Our product expertise is wide-ranging, but our core strength lies in men's apparel, complemented by strong offerings in women's fashion and children's clothing.

At ICER, we believe in building lasting partnerships with our retail accounts. Each of our retail programs is designed for success, with key executives directly involved in the process. Our team also ensures that our products are presented in the best possible way through in-store fixtures, point-of-sale displays, and dedicated merchandising support.

Maintaining the integrity of our licenses is paramount to ICER’s success. Our experienced design team brings creativity and innovation to every project while adhering to the specific merchandising requirements of our licensors. With quick production turnarounds in LA, Brooklyn, and internationally, we excel at responding to market trends. We proudly source from socially compliant partners worldwide, ensuring the highest quality at attainable price points.