Official NBA & NFL Licensed Apparel for Real Fans

Welcome to Icer Brands, a leading apparel marketer, manufacturer, and multi-tier distributor founded by Lawrence Jemal.

At ICER, we are driven by our core values: Integrity, Customer Focus, Excellence, and Respect. These values guide us as we create trend-driven fashion for young men, women, and kids, always maintaining the integrity of our brands and partnerships.

ULTRA Game, a licensed partner of the NBA and NFL for 16+ years, offers a wide range of sportswear for men, youth, and ladies, including athleisure and fan apparel.

Our skilled in-house designers collaborate to craft fresh, innovative designs featuring modern graphics, textures, and silhouettes.

We design for the NBA and NFL fans that want to represent their team both on and off stadiums.

Our corporate headquarters and showrooms are located in the heart of New York City, where fashion, innovation, and passion come together to bring you the best in trend-driven apparel.

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Rep Your Favorite Team in Ultra Game Style

Rep Your

Favorite Team in Ultra Game Style

Officially licensed NFL & NBA gear made for fans who lead the game — on the streets and in the stands.

HOW REAL FANS WEAR IT

HOW REAL FANS WEAR IT

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Tag @ultragame and use #UltraGameFans

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Want to be featured?

Tag @ultragame and use #UltraGameFans

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TIKTOK

Welcome to Icer Brands, a leading apparel marketer, manufacturer, and multi-tier distributor founded by Lawrence Jemal.

At ICER, we are driven by our core values: Integrity, Customer Focus, Excellence, and Respect. These values guide us as we create trend-driven fashion for young men, women, and kids, always maintaining the integrity of our brands and partnerships.

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